RevitaLash® is one of the most recognisable lash and brow cosmetic brands internationally. The brand sells two primary lash conditioner formulations: the original RevitaLash Advanced and the reformulated RevitaLash Advanced Sensitive. Both are cosmetic conditioners, not medicines. Here’s how they differ and how to pick the right one.

The short version

• Advanced is the original formula, widely used since the brand launched.
• Advanced Sensitive is a reformulation designed for customers who experienced sensitivity with the original.
• Both are available in New Zealand through authorized stockists like Verdo in Parnell, Auckland.

Side-by-side

RevitaLash Advanced

• The original formula, well-established product range.
• Marketed as a lash conditioner — not a medicine, not a drug.
• Larger customer base and usage history internationally.
• Typical NZ size: 2ml, priced around $209 NZD.

RevitaLash Advanced Sensitive

• A reformulation positioned for customers who reported sensitivity with the original.
• Adjusted ingredient list; check current ingredients on the product page.
• Same general usage instructions — applied to clean lashes at the lash line.
• Typical NZ size: 2ml, priced around $159 NZD.

How to choose

There’s no universal answer; it depends on your history with the product and your general sensitivity profile.

Choose Advanced if:

• You’ve used RevitaLash before with no reactions.
• You don’t have a history of eye-area sensitivity.
• You want the original formulation.

Choose Advanced Sensitive if:

• You experienced irritation, redness, or itching with the original.
• You have a history of reacting to eye-area products.
• You wear contact lenses (many find the reformulation more comfortable).

In both cases, patch-testing is sensible for anyone new to the product.

What to know about application

RevitaLash publishes application guidance on the product inserts. In short:

• Apply to clean, dry lashes at the upper lash line (not the waterline).
• One application per day, typically in the evening.
• Allow the product to dry before applying other eye products.

If you wear eyelash extensions, follow your extension technician’s guidance — the brand publishes specific notes on co-use.

Authenticity: the most important factor

RevitaLash is one of the most counterfeited beauty products on unauthorized marketplaces. Fake units circulate on Amazon, TradeMe, and similar platforms, sometimes at substantial discounts. These may have altered ingredients, no shelf-life guarantee, and no recourse if there’s a problem.

The practical rule: only buy from retailers on RevitaLash’s published authorized-retailer list. Verdo Cosmetics is an authorized NZ stockist for both Advanced and Advanced Sensitive.

What’s the total cost over a year?

A 2ml bottle typically lasts 3–6 months depending on usage frequency. So annualised cost is roughly:

• Advanced: ~$418–$836 NZD per year at $209/bottle.
• Advanced Sensitive: ~$318–$636 NZD per year at $159/bottle.

Most customers stretch usage toward the 6-month end by using sparingly.

Bottom line

If you’ve used the original without issues, Advanced is probably fine. If you’ve had any irritation, start with Advanced Sensitive. Either way, buy from an authorized New Zealand stockist to guarantee the product is genuine and stored correctly.