Which Jane Iredale Base Is Right for Your Skin?

Which Jane Iredale Base Is Right for Your Skin?

Almost everyone who asks us about Jane Iredale is asking the same question underneath: which one of these is my foundation?

The range covers a spectrum from barely there to full coverage, and the deciding factor is usually how much coverage you actually want rather than your skin type. Here they are, lightest to heaviest.

Barely there: a tinted serum

HydroPure Tinted Serum is skincare first and makeup second. Hyaluronic acid and CoQ10 with a wash of colour. Choose this if you want your skin to look like better skin rather than like it is wearing something.

Light and easy: a tinted moisturiser

Dream Tint Tinted Moisturiser adds a little more evening-out plus SPF. This is the everyday option for most people, and the one that suits someone stepping away from heavier foundation.

Medium and luminous: a liquid foundation

Skintuition SPF 30 Liquid Foundation gives buildable coverage with SPF 30 and a radiance finish. Good if you want your makeup to read as makeup, without going matte.

Buildable and portable: pressed mineral powder

PurePressed Mineral Foundation is the classic. Powder that behaves like foundation, buildable from sheer to full, and easy to top up during the day.

The one that is not really a base

Powder-Me SPF 30 Dry Sunscreen is a dry sunscreen in a brush, made for topping up sun protection over makeup. It is a companion product rather than a base, and it solves the problem of reapplying SPF without ruining your face.

How to choose in one question

Ask yourself what you want at the end of the day: skin that looks like skin, or a finished face. The first answer points you to the tinted serum or tinted moisturiser. The second points you to the liquid or the pressed powder.

Two things that make any of them work better: Smooth Affair primer underneath for a smoother start, and a shade matched in daylight rather than under shop lighting.

If you want to build it out from there, Glow Time Blush Stick and Double-Ended Mascara & Primer are the two additions that do the most for the least effort.

Come and be matched

Shade matching from a screen is guesswork. We match in the studio, on your skin, in natural light. For stockist details see our guide to where to buy Jane Iredale in New Zealand.

Disclaimer: This article is general information, not medical advice. Product availability and formulations can change. Speak with a qualified professional before changing your routine. Verdo Cosmetics makes no therapeutic claims about the products mentioned.

Frequently asked questions

What is the difference between Jane Iredale tinted serum and tinted moisturiser?
HydroPure Tinted Serum is the lighter of the two, built around hyaluronic acid and CoQ10 with a wash of colour. Dream Tint is a tinted moisturiser with more evening-out and SPF. Serum for the most natural finish, tinted moisturiser for a little more coverage.
Which Jane Iredale foundation gives the most coverage?
PurePressed pressed mineral foundation is the most buildable, going from sheer to full. Skintuition liquid foundation offers medium buildable coverage with a more luminous finish.
Is Powder-Me SPF a foundation?
No. It is a dry sunscreen in a brush, designed for topping up sun protection over makeup during the day. It works alongside a base rather than replacing one.
How do I get the right shade?
Get matched in person, in natural light, on your own skin. Screens and shop lighting both distort colour. We match in the studio in Parnell and it takes a few minutes.
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